The aim of Durham BID is two-fold: to engage with levy-paying businesses across the BID district, as well as consumers visiting the city centre, to access the goods and services offered by businesses within the BID.
Durham BID is a partnership in which businesses from Durham City Centre make a collective contribution to the development and improvement of the area. It is responsive and committed to all sectors, and provides a mechanism so that the businesses in the city can gain a level of self-determination in their operating environment, so that they are assisted to be more profitable. Durham BID works to support levy-paying businesses with their marketing and communication activities, carried out in line with the Business Plan, while demonstrating how working with the BID can bring tangible benefits to the BID levy payers. The BID area works with and supports businesses within four key regions of the city centre: Durham West, Durham East, Durham Central and Durham North and South.
With regards to consumers, Durham BID works to differentiate Durham City from other nearby, more developed service centres, encouraging people living within County Durham and the wider region that the city should be their service centre of choice.
With a resident population of 45,000 and a further 2,596,000 people living with in a 30 minute drive of the city, in addition to the resident student population of 15,322 plus approximately 3,000 academic and clerical staff living in the county, there is huge scope for the BID to attract record numbers of local visitors to Durham City Centre.
The range of shops and services the city centre offers more than meet the everyday needs of residents in the city and the wider county, with the added bonus of a world-class heritage setting in which to go about everyday life.
The city is a great place in which to live, work and spend leisure time. The ease of access and range of amenities make a trip to the city a pleasurable experience. In addition to frequent shopping trips for both the high street and independent retail offer, the city is a pleasure to visit for celebrations, anniversaries and regular entertainment.
As well activities organised and undertaken by Durham BID, the team works with partner agencies and other stakeholder groups to collaborate and promote Durham City to a local audience, in turn supporting the local economy and businesses by increasing consumer footfall through up-coming events such Lumiere and the annual Christmas Festival.