With less than a month to go before the United States of America celebrates its independence on 4th July, lots of businesses in Durham are gearing up to celebrate the independent offer of the city centre, in an initiative developed by our team here at Durham BID, called Independents InDurham. It’s all to coincide with 4thJuly celebrations across The Pond, and so is a little bit of a play on words. See what we did there…?
Independents InDurham will place across the City from 1st to 7th July. The whole point of the initiative is to recognise and celebrate the traders which make our high street here in Durham like no other shopping district in the North East or beyond – and that’s the independent businesses.
During Independents InDurham, we’ve also teamed up with our friends at Durham Markets to ask you to support these independent retailers by making a conscious effort to shop totally locally during the event and in turn help to support the local economy.
Afterall, Durham City has an enviable experiential offer with plenty for everyone to see and do – no matter what your tastes are! Set against the back drop of beautiful Medieval architecture with the Castle and Cathedral, when you come to Durham you can wend your way up the cobbled streets, taking in the ambience of the City while eating, drinking, and exploring a jam-packed calendar of events.
Of course, part of this experiential offer comprises the businesses of the City. Be that the retail offer, the restaurants and cafes or indeed the leisure and business services. It’s these independently owned businesses that make Durham totally different to any other town or city’s high street and certainly provide more atmosphere than out of town developments.
Nowhere in the world will you find Tango, The House of Gentlemen, Moon Jewellery or Sirens Health and Beauty – only here in Durham. It’s these types of business we want to celebrate during Independents InDurham, helping to shine a light on these often hidden gems of the City, and encourage people to come and pay them a visit during the event and beyond.
During the course of Independents InDurham, many participating businesses will be running exclusive deals, discounts and other special offers. Those taking part will be clearly displaying event posters in their windows, encouraging people just like you to come inside and find out more about their special event-only offer.
From quaint tea rooms to high-end fashion, personal training to professional mortgage advice, there’s a whole breadth and depth to the independent offer in the City. Why not take some time to come into the City and explore what’s here for you, your family and friends to enjoy?
During the course of Independents InDurham, many participating businesses will be changing their deals, discounts and special offers daily, so it really is worth coming back into the City during the first week of July to take advantage of these sales promotions while also helping local independent businesses to thrive.
In the run up to the week-long celebration of independent businesses in the City, we will be running a special video campaign across our social media platforms, producing preview videos of many of the participating businesses, to give you a flavour of what you can expect when you come into the City for Independents InDurham – we’re sure you won’t want to miss out!
This year, preview videos will be going out from week commencing 17thJune and we’d love it you came into the City to explore the independent offer during Independents InDurham from 1stto 7thJuly.
Keep an eye on our Facebook page to get a sneak peek at just some of the businesses taking part in Independents InDurham!