- Christmas InDurham
Durham Business Improvement District (Durham BID) has welcomed the support of a key stakeholder in working together to help lift the City out of lockdown following the effects of the Covid-19 crisis. Today, Durham BID has announced that Durham City Parish Council has purchased 500 InDurham Loyalty Cards, to be distributed free-of-charge to freshers, as new students are welcomed to the City to begin their studies in Durham this September.
The InDurham Loyalty Card is an exclusive proposition designed to encourage people to spend their time and money in Durham City, in turn supporting the local economy. Ordinarily, cards cost just £5 per card with subscriptions renewed annually, and are available for locals and visitors to purchase online from the Durham BID website. They will soon be available for purchase again from a number of venues across the City – current Covid restrictions have closed the three sites previously used.
Adam Deathe, Manager at Durham BID, explained: “Card holders gain exclusive access to special deals, discounts and other added-value offers from participating businesses in Durham City, with the cost of the InDurham Loyalty Card easily recouped with its first use. Essentially, the InDurham Loyalty Card is an effective way of promoting the Durham offer and making it even more rewarding for people to come into the City.
“Students are an important and integral part of the local community and contribute significantly to the local economy – they’re welcome in the City too. Without them, Durham would be a shell of itself as countless businesses, corporate giants and local independents are attracted by the vitality and sustainability that the students provide.
“My thanks to Councillor Liz Scott and the team at Durham City Parish Council for working with Durham BID to purchase 500 InDurham Loyalty Cards to give free-of-charge to new students as they begin their studies at Durham University this September. It’s another great example of partnership working so that everyone feels welcome to come back into Durham, spending their time and money here, while being part of a community and supporting the local economy after the impacts of Covid-19.”
With high street names like ASK Italian giving 30% off food orders when a valid InDurham Loyalty Card** is presented at the till, to smaller independent businesses such as Tango, Woven and Bear Bottom Gift Shop amongst many others, the InDurham Loyalty Card scheme offers something for everyone to enjoy in the City.
Councillor Liz Scott, Durham City Parish Council, said: “We are absolutely delighted to be working with Durham BID to help welcome new students to the City with the purchase of these InDurham Loyalty Cards. Students are an important part of the community, and so building up brand loyalty and keeping them shopping in our stores in the city centre is invaluable to maintain the vitality and offer of the city.
“We are all keen to work together to ensure that local businesses are able to survive and thrive during what continues to be difficult times due to Coronavirus, and are pleased to be able to collaborate with Durham BID in supporting local businesses while welcoming students to the city.”
For more information about the InDurham Loyalty Card, to view current offers or to purchase online, visit: www.durhambid.co.uk/idlc
**Example of InDurham Loyalty Card offer and sample of participating businesses correct at the time of writing.